Boston Based SEO Digital Marketing & Graphic Design Specialist
Social media marketing has become a vital aspect of business growth and success. I help businesses determine the best platform for their posts, time their posts for maximum engagement, and target their desired audience.
In an ever-changing digital landscape, it’s important to keep track of progress and make necessary adjustments to ensure optimal results. I provide monthly reports on social media growth and engagement, as well as recommend any changes or updates to the current social media strategy.
I have created numerous logo designs for clients, from main company logos to social media profile icons and seasonal/promotional versions. Using branding colors, typography, and graphic elements, I create designs that accurately represent the brand’s identity and values.
Posting visually appealing and branded graphics on social media platforms and website pages is essential for catching the attention of potential clients. I create custom graphics that include social media borders, promotional banners, website headers, and more.
Based on the specific needs and goals of each client, I create social media calendars that outline the content to be posted each day/week to build brand awareness, engage with followers, and drive traffic to the client’s website.
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Creating a social media portfolio
Creating a profile on multiple social media platforms can help a business reach a wider audience by targeting different demographics at once. Depending on the unique needs of the client, I can manage and maintain profiles on various platforms that best fit their desired posted content. By comparing each platform’s analytics, I can also determine which platforms are most effective for their business and make adjustments accordingly. When creating a social media portfolio, I ensure that each platform’s branding and messaging is consistent with the overall brand image and adjust each post to match the tone and style of each.
Instagram: Reels, Posts, Stories, Highlights
X (Twitter): Posts & Hashtags
TikTok: Posts, Sounds, & Stories
Meta Business Suite: Facebook & Facebook Ads
LinkedIn: Updates, Job Listings, & Posts
YouTube: Videos, Shorts, Profile Management
I have had the opportunity to work with a variety of clients across several industries, allowing me to gain valuable experience and knowledge in strategizing and managing social media for different types of businesses. From small local businesses to multi-location corporations, I have successfully helped my clients increase their online presence and engagement through social media and branded graphic design materials.