Brittany Biavati
Boston Based SEO Digital Marketing & Graphic Design Specialist
Search Engine Optimization & Content Management System Services
Search Engine Optimization & Content Management System Services
In-House & Multi-Account Digital Managing
SEO, Website Design, Domain/Hosting Set Up, Data Analytics, & More
With my certifications and knowledge in SEO and content marketing, I am able to provide businesses of all sizes with comprehensive search engine optimization and content management system services. I have worked both in an in-house environment, as well as for a client deck of over 20 businesses, widening my understanding and experience in creating successful SEO strategies.
In the world of SEO, I have built a strong understanding of on-page and off-page optimization techniques, keyword research, and using analytics tools to track and analyze data. This includes website design, content creation, link building, and social media management to target and attract the right audience. I have also gained experience in implementing and managing various content management systems, such as WordPress, GoDaddy, and Siteground, to ensure an efficient and user-friendly online presence for clients.
SEO & CMS Services I Provide
Digital Marketing Strategy Development
– Assessing client goals, current online presence, and target audience to create a customized digital marketing strategy that matches individual needs
– Conducting thorough research and analysis to identify target audience, keywords, and competitors
– Developing a tailored digital marketing strategy including SEO, content creation, and social media management
– Projecting future trends to create long-term plans for seasonal and yearly marketing efforts
– Implementing tools and techniques to track and measure the success of the strategy
SERP Ranking & Keyword Research
– Monthly tracking of website rankings on search engine result pages (SERPs)
– Comprehensive keyword research and analysis to target the most relevant and high-performing keywords
– Optimization of website content, meta tags, and descriptions for maximum visibility on search engines
– Updating website content with newly-trending or growing keywords to maintain a strong online presence
– Tracking top competing websites and their keyword strategies to stay ahead of the competition
Monthly Blog Writing
– Conducting routine research to determine the top search queries within the industry
– Creating engaging and informative blog posts that incorporate targeted keywords to improve website visibility
– Optimizing blog posts for social media sharing and engagement to increase brand awareness and website traffic
– Managing and maintaining a consistent publishing schedule for blog content to keep readers engaged and coming back for more
– Tracking blog conversions versus sessions/traffic to analyze the success of blog content and make adjustments if necessary
Service Area, Product, & Service Pages
– Conducting thorough research on the target audience to determine their needs and preferences
– Creating individual product pages for clients selling B2B or B2C to optimize listings and increase sales
– Implementing local SEO strategies to optimize service area pages and increase visibility for potential customers in the specified area
– Monitoring and analyzing traffic, conversions, and bounce rates on product and service pages to make necessary improvements
– Routinely updating new arrivals, featured products, and promotions on product pages to keep content fresh and appealing
– Utilizing customer reviews and testimonials on service pages to build trust and credibility with potential customers
Off-Page SEO (Google My Business, Local Listings)
– Optimizing Google My Business listings with accurate business information, photos, and customer reviews to improve local search visibility
– Claiming and optimizing local listings on popular directories such as Yelp, YellowPages, and TripAdvisor to increase online presence and credibility
– Monitoring and responding to customer reviews on all local listings to maintain a positive brand image
– Utilizing geotags and location-based hashtags on social media posts and website content to target local audiences and improve local SEO rankings
– Building local business schema in Google Tag Manager to provide search engines with accurate information about the business and improve local search visibility
Google Suite Set-Up & Data Tracking (GA4, GTM)
– Setting up a property in Google Analytics 4 to track website traffic, key events, and user acquisition, landing page conversions, and more for data-driven decision making
– Implementing Google Tag Manager to streamline tracking of various tags and codes on the website without needing to manually edit code such as click-to-call, FAQ schema, and remarketing tags
– Regularly analyzing data in Google Analytics 4 to identify areas for improvement and make data-driven decisions for optimizing website performance
– Testing key events and tag on a routine basis to ensure accurate tracking and make any necessary adjustments for optimal data collection
– Utilizing A/B testing to compare different versions of website pages and determine the most effective layout, design, and content for improving conversion rates
Google Search Console for Updated Page Indexing
– Setting up properties for each version of the website (http, https, www, non-www) in Google Search Console to monitor indexing and performance on all versions
– Submitting XML sitemaps to GSC for improved crawling and indexing of website pages
– Regularly checking for crawl errors, broken links, and other technical issues that may affect website performance and user experience
– Tracking search queries and click-through rates in GSC to identify high-performing keywords and optimize website content for better rankings
– Using the URL inspection tool in GSC to troubleshoot any issues with specific website pages and ensure they are indexed and displaying correctly in search results
Domain, Hosting, SSL, & Wordpress Utilization
– Choosing a reliable and secure hosting provider for fast loading times, minimal downtime, and strong security measures
– Aiding client in purchasing a domain for their website that will be easy for users to remember and relevant to their brand or business
– Setting up a SSL certificate to encrypt website data and provide a secure browsing experience for users
– Managing and optimizing Wordpress plugins, themes, and settings for improved website performance, speed, and functionality
– Regularly backing up website files and databases in case of any technical issues or security breaches
– Utilizing the backend of the website to troubleshoot any 404, 301, or other errors that may affect website rankings and user experience
Website Design for Mobile Accessibility
– Optimizing website design for mobile responsiveness and user-friendliness to improve overall user experience and search engine rankings
– Implementing clear and easy navigation menus, call-to-action buttons, and contact forms to encourage user engagement and conversions
– Updating website widgets to adjust responsive mode sizing, spacing, and photo resolution for optimal viewing on different devices
– Conducting user testing and analyzing website analytics to make informed design decisions and continually improve the user experience
– Reducing loading times to improve mobile page speed and decrease bounce rates
Contact Me to Learn More!
Connect with Me Today to Learn More About My Experience &
Build a Connection!
Client SEO & CMS Projects
Using a combination of my SEO skills, I have seen a significant improvement in website traffic and online presence for my clients. By continuously monitoring and optimizing their websites, as well as staying up to date with the latest ranking algorithms and industry trends, I have been able to help my clients achieve their business goals and attract more potential customers.
Successfully Reaching Long-Term Goals
Grew Organic Traffic 141% from 2023 to 2024 By Creating Targeted Local Content
I recently worked with a client who provides state-wide services for a niche industry with several local competitors. After conducting thorough keyword research and identifying the most relevant and high-volume keywords for their business, I implemented a targeted content strategy that focused on creating location-specific pages for each of their service areas.
We created a new Areas We Serve page that listed all of the cities and towns they cover, as well as individual location pages for each area. On these pages, we included unique and informative content about the services offered in that specific location, along with customer testimonials and reviews from clients in that area.
In addition, we optimized their landing pages by publishing content that showcased their expertise and highlighted the benefits of choosing their services. Combined with blog posts and social media marketing, this strategy helped increase their website’s visibility in search results and attract potential customers from different locations.
As a result, our client saw an impressive 141% growth in organic traffic within the first year of implementing this strategy. This not only helped them stand out from their competitors but also established them as a trusted provider for their target audience.
Using Strategic Content for Quick Results
Consistently Reaching Page 1 of SERP Rankings for Several Target Keywords in Local Service Areas Within Weeks of Posting Optimized Content
I am currently working with two different clients from very different industries who have both seen significant improvements in their search rankings and website traffic from using strategic content. One client is a energy-efficiency provider, targeting residential audiences across the state. The other is a cannabis cultivator who sells wholesale to dispensaries.
While both industries are vastly different, the strategy for increasing their online presence and attracting potential customers through optimized content remains the same. By consistently publishing high-quality, informative and relevant content that targets specific keywords related to their services or products, both clients have been able to improve their search engine rankings and reach page 1 of SERP results for various local service areas.
Within weeks of creating location-based content and optimizing it for specific keywords, our energy-efficiency client saw a 24% increase in organic traffic, while our cannabis client saw a 37% increase. This not only demonstrates the effectiveness of how my strategic content approach can improve search rankings, but also the potential for quick results when collaboratively executed.
Contact Me
Contact Me Today to Learn More &
Build a Connection!
